Art

Off the wall

Street art references abound in the new Champions League final artwork designed by Miriam Ganser, a Munich-based artist who is also the first woman ever to design the final brand

WORDS Lizzie Coan

“Art should be there for everyone” is the emphatic statement of German artist Miriam Ganser. It’s pretty handy that she feels that way, because come May her work will be plastered all over her home city of Munich for everyone to see. She’s been selected as the 2025 artist behind the Champions League final brand identity, a project which will put her colourful design on billboards, walls, buses and the Munich Football Arena as the final comes to town on 31 May.

Having her work visible throughout the Bavarian capital is nothing new for Miriam, who has made street art and mural painting a part of her artistic practice alongside her work as a designer. Her style, which she describes as “graphic, abstract and energetic with a comic influence”, perfectly lends itself to street art, and there are plenty of public spaces throughout the city where one can see her work. “I like the fact that you can work on a large scale and be out in the fresh air,” she explains of why the medium so appeals to her. “While you’re working, you also develop a kind of relationship with the wall; you know every unevenness of the surface. It’s also a good way to enter into a dialogue with the surroundings and shape the city in a positive way.”

This isn’t just an artist’s idealism. The city of Munich itself has embraced the benefits of street art. “More and more efforts are being made by the city council to provide further space for street art,” Miriam says, referring to the small number of locations across the city that are now designated as legal public spots for artists to get to work, no permit necessary. This colour flooding the city has proved popular with locals too. “If you talk to passers-by on the street, most of them are very happy to have a work of art in their neighbourhood.”

Street art as we know it today grew largely out of New York’s graffiti boom in the 1960s and 70s, making its way across the pond in the 80s. But as well as arriving in Germany’s somewhat edgier capital – be honest, when you think Germany and graffiti, the Berlin Wall springs immediately to mind – street art also found its roots in this most Bavarian of cities, where one might first think of Oktoberfest or the Alps before stencils and spray cans. 

Miriam’s design for the Champions League final avoids any of these tired clichés about her home city, and instead includes nods to Munich’s graffiti-rich history. Multicoloured outlines throughout her piece reference the graffiti crayons she and other street artists use in their work, and the city’s brickwork walls which she is so fond of decorating feature heavily too. Spray cans and paint marks complete the design, bringing an unexpected edge to a brand identity that will be seen by millions across the world.

“Art should be there for everyone” is the emphatic statement of German artist Miriam Ganser. It’s pretty handy that she feels that way, because come May her work will be plastered all over her home city of Munich for everyone to see. She’s been selected as the 2025 artist behind the Champions League final brand identity, a project which will put her colourful design on billboards, walls, buses and the Munich Football Arena as the final comes to town on 31 May.

Having her work visible throughout the Bavarian capital is nothing new for Miriam, who has made street art and mural painting a part of her artistic practice alongside her work as a designer. Her style, which she describes as “graphic, abstract and energetic with a comic influence”, perfectly lends itself to street art, and there are plenty of public spaces throughout the city where one can see her work. “I like the fact that you can work on a large scale and be out in the fresh air,” she explains of why the medium so appeals to her. “While you’re working, you also develop a kind of relationship with the wall; you know every unevenness of the surface. It’s also a good way to enter into a dialogue with the surroundings and shape the city in a positive way.”

This isn’t just an artist’s idealism. The city of Munich itself has embraced the benefits of street art. “More and more efforts are being made by the city council to provide further space for street art,” Miriam says, referring to the small number of locations across the city that are now designated as legal public spots for artists to get to work, no permit necessary. This colour flooding the city has proved popular with locals too. “If you talk to passers-by on the street, most of them are very happy to have a work of art in their neighbourhood.”

Street art as we know it today grew largely out of New York’s graffiti boom in the 1960s and 70s, making its way across the pond in the 80s. But as well as arriving in Germany’s somewhat edgier capital – be honest, when you think Germany and graffiti, the Berlin Wall springs immediately to mind – street art also found its roots in this most Bavarian of cities, where one might first think of Oktoberfest or the Alps before stencils and spray cans. 

Miriam’s design for the Champions League final avoids any of these tired clichés about her home city, and instead includes nods to Munich’s graffiti-rich history. Multicoloured outlines throughout her piece reference the graffiti crayons she and other street artists use in their work, and the city’s brickwork walls which she is so fond of decorating feature heavily too. Spray cans and paint marks complete the design, bringing an unexpected edge to a brand identity that will be seen by millions across the world.

Read the full story
Sign up now to get access to this and every premium feature on Champions Journal. You will also get access to member-only competitions and offers. And you get all of that completely free!

“Art should be there for everyone” is the emphatic statement of German artist Miriam Ganser. It’s pretty handy that she feels that way, because come May her work will be plastered all over her home city of Munich for everyone to see. She’s been selected as the 2025 artist behind the Champions League final brand identity, a project which will put her colourful design on billboards, walls, buses and the Munich Football Arena as the final comes to town on 31 May.

Having her work visible throughout the Bavarian capital is nothing new for Miriam, who has made street art and mural painting a part of her artistic practice alongside her work as a designer. Her style, which she describes as “graphic, abstract and energetic with a comic influence”, perfectly lends itself to street art, and there are plenty of public spaces throughout the city where one can see her work. “I like the fact that you can work on a large scale and be out in the fresh air,” she explains of why the medium so appeals to her. “While you’re working, you also develop a kind of relationship with the wall; you know every unevenness of the surface. It’s also a good way to enter into a dialogue with the surroundings and shape the city in a positive way.”

This isn’t just an artist’s idealism. The city of Munich itself has embraced the benefits of street art. “More and more efforts are being made by the city council to provide further space for street art,” Miriam says, referring to the small number of locations across the city that are now designated as legal public spots for artists to get to work, no permit necessary. This colour flooding the city has proved popular with locals too. “If you talk to passers-by on the street, most of them are very happy to have a work of art in their neighbourhood.”

Street art as we know it today grew largely out of New York’s graffiti boom in the 1960s and 70s, making its way across the pond in the 80s. But as well as arriving in Germany’s somewhat edgier capital – be honest, when you think Germany and graffiti, the Berlin Wall springs immediately to mind – street art also found its roots in this most Bavarian of cities, where one might first think of Oktoberfest or the Alps before stencils and spray cans. 

Miriam’s design for the Champions League final avoids any of these tired clichés about her home city, and instead includes nods to Munich’s graffiti-rich history. Multicoloured outlines throughout her piece reference the graffiti crayons she and other street artists use in their work, and the city’s brickwork walls which she is so fond of decorating feature heavily too. Spray cans and paint marks complete the design, bringing an unexpected edge to a brand identity that will be seen by millions across the world.

“Sometimes in Munich, we have a phenomenon where the wind carries sand from the Sahara into the city, and it bathes the sky in a yellow-orange light.”
By

It isn’t just street art that inspired Miriam’s design. She’s a multimedia artist with plenty of other influences. “Maybe I’m more of an explorer among designers,” she muses. “I like to work digitally, but also with my hands.” She often works with textiles, recently creating a patch for Bayern München’s women’s team that fans could purchase. She sometimes goes to see them play, although she does point out that as a child she rooted for the other side: “My brother was a fan of the Reds, but I was a fan of the Blues – TSV 1860 München.” The connection between her art style and football goes back a lot further than just her childhood, though. “It’s important to remember that graffiti and football have a long tradition. When you walk through the city, you often see tags of fans of the city’s two biggest football clubs playing a match.”

The urban side of Munich was important for Miriam to highlight, but her eclectic design also includes some elements of the natural world, including stylised flowers and chestnut tree leaves. “These weren’t just my favourite trees for climbing as a child, they are usually in every beer garden in Munich. In the past, brewers used to keep their beer cool in the cellars under the shade of chestnut trees.” Munich’s open-armed attitude to street art has even stretched to public gardening. “Nowadays it’s also possible to adopt the small areas around trees on the streets and plant them with your neighbours,” Miriam explains. 

An old gatehouse painted by Miriam

Another thing someone might notice, looking at Miriam’s design, is the prominent use of the colour yellow. Every year, UEFA asks the chosen artist to pick a colour that represents their city. Last year’s artist, Supermundane, chose green to represent London’s parks, and this year Miriam has chosen yellow. This is for a number of different reasons. Firstly, the straightforward: “Yellow is part of the flag and the crest of the city,” she notes. Secondly, the expressive: “It is also the colour of creativity and inspiration, and good mood.” Lastly, the downright romantic: “Sometimes in Munich, we have a phenomenon where the wind carries sand from the Sahara into the city, and it bathes the sky in a yellow-orange light.”

As well as being the first artist to include elements of street art in their Champions League final design, Miriam has also broken another barrier, becoming the first woman chosen for the project since it started in 2019. “I’m very happy to be the first woman and in this position to encourage and support other women,” she says. But, for her, the art always comes first. “Artistic work should take the foreground. I hope that this artwork will appeal to and unite a broad target group; football certainly encompasses a lot of different groups of people.” 

So, when you see her work on your TV screen or in person at the game on 31 May, hopefully you will remember her message – just like football, art should always be accessible to everyone. 

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Art

Off the wall

Street art references abound in the new Champions League final artwork designed by Miriam Ganser, a Munich-based artist who is also the first woman ever to design the final brand

WORDS Lizzie Coan

“Art should be there for everyone” is the emphatic statement of German artist Miriam Ganser. It’s pretty handy that she feels that way, because come May her work will be plastered all over her home city of Munich for everyone to see. She’s been selected as the 2025 artist behind the Champions League final brand identity, a project which will put her colourful design on billboards, walls, buses and the Munich Football Arena as the final comes to town on 31 May.

Having her work visible throughout the Bavarian capital is nothing new for Miriam, who has made street art and mural painting a part of her artistic practice alongside her work as a designer. Her style, which she describes as “graphic, abstract and energetic with a comic influence”, perfectly lends itself to street art, and there are plenty of public spaces throughout the city where one can see her work. “I like the fact that you can work on a large scale and be out in the fresh air,” she explains of why the medium so appeals to her. “While you’re working, you also develop a kind of relationship with the wall; you know every unevenness of the surface. It’s also a good way to enter into a dialogue with the surroundings and shape the city in a positive way.”

This isn’t just an artist’s idealism. The city of Munich itself has embraced the benefits of street art. “More and more efforts are being made by the city council to provide further space for street art,” Miriam says, referring to the small number of locations across the city that are now designated as legal public spots for artists to get to work, no permit necessary. This colour flooding the city has proved popular with locals too. “If you talk to passers-by on the street, most of them are very happy to have a work of art in their neighbourhood.”

Street art as we know it today grew largely out of New York’s graffiti boom in the 1960s and 70s, making its way across the pond in the 80s. But as well as arriving in Germany’s somewhat edgier capital – be honest, when you think Germany and graffiti, the Berlin Wall springs immediately to mind – street art also found its roots in this most Bavarian of cities, where one might first think of Oktoberfest or the Alps before stencils and spray cans. 

Miriam’s design for the Champions League final avoids any of these tired clichés about her home city, and instead includes nods to Munich’s graffiti-rich history. Multicoloured outlines throughout her piece reference the graffiti crayons she and other street artists use in their work, and the city’s brickwork walls which she is so fond of decorating feature heavily too. Spray cans and paint marks complete the design, bringing an unexpected edge to a brand identity that will be seen by millions across the world.

Read the full story
Sign up now to get access to this and every premium feature on Champions Journal. You will also get access to member-only competitions and offers. And you get all of that completely free!
“Sometimes in Munich, we have a phenomenon where the wind carries sand from the Sahara into the city, and it bathes the sky in a yellow-orange light.”
By

It isn’t just street art that inspired Miriam’s design. She’s a multimedia artist with plenty of other influences. “Maybe I’m more of an explorer among designers,” she muses. “I like to work digitally, but also with my hands.” She often works with textiles, recently creating a patch for Bayern München’s women’s team that fans could purchase. She sometimes goes to see them play, although she does point out that as a child she rooted for the other side: “My brother was a fan of the Reds, but I was a fan of the Blues – TSV 1860 München.” The connection between her art style and football goes back a lot further than just her childhood, though. “It’s important to remember that graffiti and football have a long tradition. When you walk through the city, you often see tags of fans of the city’s two biggest football clubs playing a match.”

The urban side of Munich was important for Miriam to highlight, but her eclectic design also includes some elements of the natural world, including stylised flowers and chestnut tree leaves. “These weren’t just my favourite trees for climbing as a child, they are usually in every beer garden in Munich. In the past, brewers used to keep their beer cool in the cellars under the shade of chestnut trees.” Munich’s open-armed attitude to street art has even stretched to public gardening. “Nowadays it’s also possible to adopt the small areas around trees on the streets and plant them with your neighbours,” Miriam explains. 

An old gatehouse painted by Miriam

Another thing someone might notice, looking at Miriam’s design, is the prominent use of the colour yellow. Every year, UEFA asks the chosen artist to pick a colour that represents their city. Last year’s artist, Supermundane, chose green to represent London’s parks, and this year Miriam has chosen yellow. This is for a number of different reasons. Firstly, the straightforward: “Yellow is part of the flag and the crest of the city,” she notes. Secondly, the expressive: “It is also the colour of creativity and inspiration, and good mood.” Lastly, the downright romantic: “Sometimes in Munich, we have a phenomenon where the wind carries sand from the Sahara into the city, and it bathes the sky in a yellow-orange light.”

As well as being the first artist to include elements of street art in their Champions League final design, Miriam has also broken another barrier, becoming the first woman chosen for the project since it started in 2019. “I’m very happy to be the first woman and in this position to encourage and support other women,” she says. But, for her, the art always comes first. “Artistic work should take the foreground. I hope that this artwork will appeal to and unite a broad target group; football certainly encompasses a lot of different groups of people.” 

So, when you see her work on your TV screen or in person at the game on 31 May, hopefully you will remember her message – just like football, art should always be accessible to everyone. 

Art

Off the wall

Street art references abound in the new Champions League final artwork designed by Miriam Ganser, a Munich-based artist who is also the first woman ever to design the final brand

WORDS Lizzie Coan

“Art should be there for everyone” is the emphatic statement of German artist Miriam Ganser. It’s pretty handy that she feels that way, because come May her work will be plastered all over her home city of Munich for everyone to see. She’s been selected as the 2025 artist behind the Champions League final brand identity, a project which will put her colourful design on billboards, walls, buses and the Munich Football Arena as the final comes to town on 31 May.

Having her work visible throughout the Bavarian capital is nothing new for Miriam, who has made street art and mural painting a part of her artistic practice alongside her work as a designer. Her style, which she describes as “graphic, abstract and energetic with a comic influence”, perfectly lends itself to street art, and there are plenty of public spaces throughout the city where one can see her work. “I like the fact that you can work on a large scale and be out in the fresh air,” she explains of why the medium so appeals to her. “While you’re working, you also develop a kind of relationship with the wall; you know every unevenness of the surface. It’s also a good way to enter into a dialogue with the surroundings and shape the city in a positive way.”

This isn’t just an artist’s idealism. The city of Munich itself has embraced the benefits of street art. “More and more efforts are being made by the city council to provide further space for street art,” Miriam says, referring to the small number of locations across the city that are now designated as legal public spots for artists to get to work, no permit necessary. This colour flooding the city has proved popular with locals too. “If you talk to passers-by on the street, most of them are very happy to have a work of art in their neighbourhood.”

Street art as we know it today grew largely out of New York’s graffiti boom in the 1960s and 70s, making its way across the pond in the 80s. But as well as arriving in Germany’s somewhat edgier capital – be honest, when you think Germany and graffiti, the Berlin Wall springs immediately to mind – street art also found its roots in this most Bavarian of cities, where one might first think of Oktoberfest or the Alps before stencils and spray cans. 

Miriam’s design for the Champions League final avoids any of these tired clichés about her home city, and instead includes nods to Munich’s graffiti-rich history. Multicoloured outlines throughout her piece reference the graffiti crayons she and other street artists use in their work, and the city’s brickwork walls which she is so fond of decorating feature heavily too. Spray cans and paint marks complete the design, bringing an unexpected edge to a brand identity that will be seen by millions across the world.

“Art should be there for everyone” is the emphatic statement of German artist Miriam Ganser. It’s pretty handy that she feels that way, because come May her work will be plastered all over her home city of Munich for everyone to see. She’s been selected as the 2025 artist behind the Champions League final brand identity, a project which will put her colourful design on billboards, walls, buses and the Munich Football Arena as the final comes to town on 31 May.

Having her work visible throughout the Bavarian capital is nothing new for Miriam, who has made street art and mural painting a part of her artistic practice alongside her work as a designer. Her style, which she describes as “graphic, abstract and energetic with a comic influence”, perfectly lends itself to street art, and there are plenty of public spaces throughout the city where one can see her work. “I like the fact that you can work on a large scale and be out in the fresh air,” she explains of why the medium so appeals to her. “While you’re working, you also develop a kind of relationship with the wall; you know every unevenness of the surface. It’s also a good way to enter into a dialogue with the surroundings and shape the city in a positive way.”

This isn’t just an artist’s idealism. The city of Munich itself has embraced the benefits of street art. “More and more efforts are being made by the city council to provide further space for street art,” Miriam says, referring to the small number of locations across the city that are now designated as legal public spots for artists to get to work, no permit necessary. This colour flooding the city has proved popular with locals too. “If you talk to passers-by on the street, most of them are very happy to have a work of art in their neighbourhood.”

Street art as we know it today grew largely out of New York’s graffiti boom in the 1960s and 70s, making its way across the pond in the 80s. But as well as arriving in Germany’s somewhat edgier capital – be honest, when you think Germany and graffiti, the Berlin Wall springs immediately to mind – street art also found its roots in this most Bavarian of cities, where one might first think of Oktoberfest or the Alps before stencils and spray cans. 

Miriam’s design for the Champions League final avoids any of these tired clichés about her home city, and instead includes nods to Munich’s graffiti-rich history. Multicoloured outlines throughout her piece reference the graffiti crayons she and other street artists use in their work, and the city’s brickwork walls which she is so fond of decorating feature heavily too. Spray cans and paint marks complete the design, bringing an unexpected edge to a brand identity that will be seen by millions across the world.

“Art should be there for everyone” is the emphatic statement of German artist Miriam Ganser. It’s pretty handy that she feels that way, because come May her work will be plastered all over her home city of Munich for everyone to see. She’s been selected as the 2025 artist behind the Champions League final brand identity, a project which will put her colourful design on billboards, walls, buses and the Munich Football Arena as the final comes to town on 31 May.

Having her work visible throughout the Bavarian capital is nothing new for Miriam, who has made street art and mural painting a part of her artistic practice alongside her work as a designer. Her style, which she describes as “graphic, abstract and energetic with a comic influence”, perfectly lends itself to street art, and there are plenty of public spaces throughout the city where one can see her work. “I like the fact that you can work on a large scale and be out in the fresh air,” she explains of why the medium so appeals to her. “While you’re working, you also develop a kind of relationship with the wall; you know every unevenness of the surface. It’s also a good way to enter into a dialogue with the surroundings and shape the city in a positive way.”

This isn’t just an artist’s idealism. The city of Munich itself has embraced the benefits of street art. “More and more efforts are being made by the city council to provide further space for street art,” Miriam says, referring to the small number of locations across the city that are now designated as legal public spots for artists to get to work, no permit necessary. This colour flooding the city has proved popular with locals too. “If you talk to passers-by on the street, most of them are very happy to have a work of art in their neighbourhood.”

Street art as we know it today grew largely out of New York’s graffiti boom in the 1960s and 70s, making its way across the pond in the 80s. But as well as arriving in Germany’s somewhat edgier capital – be honest, when you think Germany and graffiti, the Berlin Wall springs immediately to mind – street art also found its roots in this most Bavarian of cities, where one might first think of Oktoberfest or the Alps before stencils and spray cans. 

Miriam’s design for the Champions League final avoids any of these tired clichés about her home city, and instead includes nods to Munich’s graffiti-rich history. Multicoloured outlines throughout her piece reference the graffiti crayons she and other street artists use in their work, and the city’s brickwork walls which she is so fond of decorating feature heavily too. Spray cans and paint marks complete the design, bringing an unexpected edge to a brand identity that will be seen by millions across the world.

Read the full story
Sign up now to get access to this and every premium feature on Champions Journal. You will also get access to member-only competitions and offers. And you get all of that completely free!

“Art should be there for everyone” is the emphatic statement of German artist Miriam Ganser. It’s pretty handy that she feels that way, because come May her work will be plastered all over her home city of Munich for everyone to see. She’s been selected as the 2025 artist behind the Champions League final brand identity, a project which will put her colourful design on billboards, walls, buses and the Munich Football Arena as the final comes to town on 31 May.

Having her work visible throughout the Bavarian capital is nothing new for Miriam, who has made street art and mural painting a part of her artistic practice alongside her work as a designer. Her style, which she describes as “graphic, abstract and energetic with a comic influence”, perfectly lends itself to street art, and there are plenty of public spaces throughout the city where one can see her work. “I like the fact that you can work on a large scale and be out in the fresh air,” she explains of why the medium so appeals to her. “While you’re working, you also develop a kind of relationship with the wall; you know every unevenness of the surface. It’s also a good way to enter into a dialogue with the surroundings and shape the city in a positive way.”

This isn’t just an artist’s idealism. The city of Munich itself has embraced the benefits of street art. “More and more efforts are being made by the city council to provide further space for street art,” Miriam says, referring to the small number of locations across the city that are now designated as legal public spots for artists to get to work, no permit necessary. This colour flooding the city has proved popular with locals too. “If you talk to passers-by on the street, most of them are very happy to have a work of art in their neighbourhood.”

Street art as we know it today grew largely out of New York’s graffiti boom in the 1960s and 70s, making its way across the pond in the 80s. But as well as arriving in Germany’s somewhat edgier capital – be honest, when you think Germany and graffiti, the Berlin Wall springs immediately to mind – street art also found its roots in this most Bavarian of cities, where one might first think of Oktoberfest or the Alps before stencils and spray cans. 

Miriam’s design for the Champions League final avoids any of these tired clichés about her home city, and instead includes nods to Munich’s graffiti-rich history. Multicoloured outlines throughout her piece reference the graffiti crayons she and other street artists use in their work, and the city’s brickwork walls which she is so fond of decorating feature heavily too. Spray cans and paint marks complete the design, bringing an unexpected edge to a brand identity that will be seen by millions across the world.

“Sometimes in Munich, we have a phenomenon where the wind carries sand from the Sahara into the city, and it bathes the sky in a yellow-orange light.”
By

It isn’t just street art that inspired Miriam’s design. She’s a multimedia artist with plenty of other influences. “Maybe I’m more of an explorer among designers,” she muses. “I like to work digitally, but also with my hands.” She often works with textiles, recently creating a patch for Bayern München’s women’s team that fans could purchase. She sometimes goes to see them play, although she does point out that as a child she rooted for the other side: “My brother was a fan of the Reds, but I was a fan of the Blues – TSV 1860 München.” The connection between her art style and football goes back a lot further than just her childhood, though. “It’s important to remember that graffiti and football have a long tradition. When you walk through the city, you often see tags of fans of the city’s two biggest football clubs playing a match.”

The urban side of Munich was important for Miriam to highlight, but her eclectic design also includes some elements of the natural world, including stylised flowers and chestnut tree leaves. “These weren’t just my favourite trees for climbing as a child, they are usually in every beer garden in Munich. In the past, brewers used to keep their beer cool in the cellars under the shade of chestnut trees.” Munich’s open-armed attitude to street art has even stretched to public gardening. “Nowadays it’s also possible to adopt the small areas around trees on the streets and plant them with your neighbours,” Miriam explains. 

An old gatehouse painted by Miriam

Another thing someone might notice, looking at Miriam’s design, is the prominent use of the colour yellow. Every year, UEFA asks the chosen artist to pick a colour that represents their city. Last year’s artist, Supermundane, chose green to represent London’s parks, and this year Miriam has chosen yellow. This is for a number of different reasons. Firstly, the straightforward: “Yellow is part of the flag and the crest of the city,” she notes. Secondly, the expressive: “It is also the colour of creativity and inspiration, and good mood.” Lastly, the downright romantic: “Sometimes in Munich, we have a phenomenon where the wind carries sand from the Sahara into the city, and it bathes the sky in a yellow-orange light.”

As well as being the first artist to include elements of street art in their Champions League final design, Miriam has also broken another barrier, becoming the first woman chosen for the project since it started in 2019. “I’m very happy to be the first woman and in this position to encourage and support other women,” she says. But, for her, the art always comes first. “Artistic work should take the foreground. I hope that this artwork will appeal to and unite a broad target group; football certainly encompasses a lot of different groups of people.” 

So, when you see her work on your TV screen or in person at the game on 31 May, hopefully you will remember her message – just like football, art should always be accessible to everyone. 

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