eSports

The fashion game

The latest manifestation of Héctor Bellerín’s eclectic enthusiasm is a range of clothing for FIFA 21’s Volta Football

WORDS Dan Poole
Issue 06

There’s a video in which Héctor Bellerín describes his involvement with FIFA 21 and takes a moment to run through his job titles. The order in which he relates them (in his Catalan-cockney accent) is telling: creative, environmentalist and footballer.

The Arsenal right-back, 25, has never been a player confined to his sport. In 2020 he donated and raised money to plant almost 60,000 trees in the Amazon; in the same year he became the second-largest shareholder in English League Two side Forest Green Rovers, a club that has been recognised by FIFA as the world’s most environmentally friendly team.

Then there’s the clothes. First of all, they hang off the man himself very well; when lists of the world’s most fashionable footballers are compiled, he’s normally somewhere close to top spot. In Covid-less times he rarely strays far from the catwalk either, be that sat on the front row to watch proceedings or taking part himself, as he did when he hit the runway for Louis Vuitton in 2019.

There’s a video in which Héctor Bellerín describes his involvement with FIFA 21 and takes a moment to run through his job titles. The order in which he relates them (in his Catalan-cockney accent) is telling: creative, environmentalist and footballer.

The Arsenal right-back, 25, has never been a player confined to his sport. In 2020 he donated and raised money to plant almost 60,000 trees in the Amazon; in the same year he became the second-largest shareholder in English League Two side Forest Green Rovers, a club that has been recognised by FIFA as the world’s most environmentally friendly team.

Then there’s the clothes. First of all, they hang off the man himself very well; when lists of the world’s most fashionable footballers are compiled, he’s normally somewhere close to top spot. In Covid-less times he rarely strays far from the catwalk either, be that sat on the front row to watch proceedings or taking part himself, as he did when he hit the runway for Louis Vuitton in 2019.

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The Spaniard designs clothes too (inspired by his mother and grandmother, who did the same). A capsule collection for high-street brand H&M was one of his recent projects but, being the open-minded type, he doesn’t confine himself to the real world: he holds the post of creative director for Volta Football, the street-style game mode found within FIFA 21. In February, five kits became unlockable incentives within the game – and there was a tale behind each of them.

Starting on the left in the picture above, the PermaClub design attempts to capture the essence of sustainability. The Atlético De Barcelona kit was inspired by the Catalonian flag, the United Recycled hoodie speaks for itself, the Kumbaya Union shirt promotes equal rights and the Sporting LGBTQIA+ shirt celebrates diversity and encourages acceptance.

“During lockdown and my holidays I’ve been keeping busy with channelling my creativity into a purposeful direction,” said Bellerín when he was announced as creative director. “Being able to design outfits and kits has been fun and I can’t wait for you all to play in them, but also see and share the messaging within them.” As the full-back continues to fill his life with passion projects, expect more artistry, more forward-thinking and more computerised clothes.

There’s a video in which Héctor Bellerín describes his involvement with FIFA 21 and takes a moment to run through his job titles. The order in which he relates them (in his Catalan-cockney accent) is telling: creative, environmentalist and footballer.

The Arsenal right-back, 25, has never been a player confined to his sport. In 2020 he donated and raised money to plant almost 60,000 trees in the Amazon; in the same year he became the second-largest shareholder in English League Two side Forest Green Rovers, a club that has been recognised by FIFA as the world’s most environmentally friendly team.

Then there’s the clothes. First of all, they hang off the man himself very well; when lists of the world’s most fashionable footballers are compiled, he’s normally somewhere close to top spot. In Covid-less times he rarely strays far from the catwalk either, be that sat on the front row to watch proceedings or taking part himself, as he did when he hit the runway for Louis Vuitton in 2019.

eSports

The fashion game

The latest manifestation of Héctor Bellerín’s eclectic enthusiasm is a range of clothing for FIFA 21’s Volta Football

WORDS Dan Poole

Text Link

There’s a video in which Héctor Bellerín describes his involvement with FIFA 21 and takes a moment to run through his job titles. The order in which he relates them (in his Catalan-cockney accent) is telling: creative, environmentalist and footballer.

The Arsenal right-back, 25, has never been a player confined to his sport. In 2020 he donated and raised money to plant almost 60,000 trees in the Amazon; in the same year he became the second-largest shareholder in English League Two side Forest Green Rovers, a club that has been recognised by FIFA as the world’s most environmentally friendly team.

Then there’s the clothes. First of all, they hang off the man himself very well; when lists of the world’s most fashionable footballers are compiled, he’s normally somewhere close to top spot. In Covid-less times he rarely strays far from the catwalk either, be that sat on the front row to watch proceedings or taking part himself, as he did when he hit the runway for Louis Vuitton in 2019.

There’s a video in which Héctor Bellerín describes his involvement with FIFA 21 and takes a moment to run through his job titles. The order in which he relates them (in his Catalan-cockney accent) is telling: creative, environmentalist and footballer.

The Arsenal right-back, 25, has never been a player confined to his sport. In 2020 he donated and raised money to plant almost 60,000 trees in the Amazon; in the same year he became the second-largest shareholder in English League Two side Forest Green Rovers, a club that has been recognised by FIFA as the world’s most environmentally friendly team.

Then there’s the clothes. First of all, they hang off the man himself very well; when lists of the world’s most fashionable footballers are compiled, he’s normally somewhere close to top spot. In Covid-less times he rarely strays far from the catwalk either, be that sat on the front row to watch proceedings or taking part himself, as he did when he hit the runway for Louis Vuitton in 2019.

Read the full story
Sign up now to get access to this and every premium feature on Champions Journal. You will also get access to member-only competitions and offers. And you get all of that completely free!

The Spaniard designs clothes too (inspired by his mother and grandmother, who did the same). A capsule collection for high-street brand H&M was one of his recent projects but, being the open-minded type, he doesn’t confine himself to the real world: he holds the post of creative director for Volta Football, the street-style game mode found within FIFA 21. In February, five kits became unlockable incentives within the game – and there was a tale behind each of them.

Starting on the left in the picture above, the PermaClub design attempts to capture the essence of sustainability. The Atlético De Barcelona kit was inspired by the Catalonian flag, the United Recycled hoodie speaks for itself, the Kumbaya Union shirt promotes equal rights and the Sporting LGBTQIA+ shirt celebrates diversity and encourages acceptance.

“During lockdown and my holidays I’ve been keeping busy with channelling my creativity into a purposeful direction,” said Bellerín when he was announced as creative director. “Being able to design outfits and kits has been fun and I can’t wait for you all to play in them, but also see and share the messaging within them.” As the full-back continues to fill his life with passion projects, expect more artistry, more forward-thinking and more computerised clothes.

There’s a video in which Héctor Bellerín describes his involvement with FIFA 21 and takes a moment to run through his job titles. The order in which he relates them (in his Catalan-cockney accent) is telling: creative, environmentalist and footballer.

The Arsenal right-back, 25, has never been a player confined to his sport. In 2020 he donated and raised money to plant almost 60,000 trees in the Amazon; in the same year he became the second-largest shareholder in English League Two side Forest Green Rovers, a club that has been recognised by FIFA as the world’s most environmentally friendly team.

Then there’s the clothes. First of all, they hang off the man himself very well; when lists of the world’s most fashionable footballers are compiled, he’s normally somewhere close to top spot. In Covid-less times he rarely strays far from the catwalk either, be that sat on the front row to watch proceedings or taking part himself, as he did when he hit the runway for Louis Vuitton in 2019.

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